Mar 27 • 54M

Come Drink From the Stanley Cup

Unpacking Water Bottle Culture and Big Hydration

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A podcast about the culture that surrounds you — with Anne Helen Petersen and a bunch of very smart co-hosts
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Every month I pick an episode of the Culture Study Podcast I think will be of particular crossover interest to the rest of the newsletter audience....and this month it's STANLEY CUPS and HYDRATION CULTURE (and what happens if you don't send your kid to school with a water bottle???) I'm joined by Amanda Mull, who I know has a massive Culture Study reader fan club, and who made our first episode (on why clothes suck now) so good. Listen here or wherever you get your podcasts and be sure to check out the back catalog! -

As any Pacific Northwest teen from the ‘90s and early 2000s who carted a Nalgene around campus can tell you: WATER BOTTLE CULTURE IS NOT NEW. As pretty much any Grandpa or Boomer Dad can tell you: NEITHER IS STANLEY. But the demand for Stanley Tumblers (and, just as important, the inflated, often misogynistic conversation around it?) That’s (sorta) new. Like everything we talk about on this show: it’s complicated.

For today’s episode, we invited Amanda Mull back to the show to unpack the so-called Stanley Tumbler “obsession,” the relatively novel fascination with hydration, and why every kid has to have a water bottle at school. You might not think there’s that much to talk about when it comes to water bottles, but this one’s a whole lot of fun and as always, Amanda is a font of consumer behavior knowledge. (And make sure to check out Amanda’s first appearance on the pod, exploring why do clothes suck now??)

The only Stanley Cup image/meme I could find that wasn’t deeply misogynistic

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Show Notes:

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We’re currently looking for your questions for future episodes about:

  • Specific questions for a romance author (already scheduled, she’s awesome!) and romance booksellers (send us your recs!)

  • The weird TikTok trends on your specific FYP

  • What’s the deal with JEANS right now (alternate title = Jeans: Help)

  • Sephora Teens and teen skincare/makeup culture

  • How we talk about the royals today

  • *Beyond* Ballerina Farm [and is there such a thing as too much tradwife discourse? How do we critique but also not celebritize?]

  • WHAT CELEBRITY IMAGE SHOULD WE UNPACK NEXT?

  • Online shopping culture, including but not limited to people’s reliance on reviews and/or compulsion to leave reviews

  • The cultural force that is nostalgia (especially interested in how it functions in different generations)

  • Anything you need advice on!

  • You can submit them (and ideas for future eps) here (and here’s the subscriber-only priority form)


For today’s discussion: What was your first water bottle? And how has your thinking on hydration changed over the years?