Great analysis of the PR strategies at play. Sad smut nails it.
Thanks for the link to the ebike story in Outside! I got an ebike in spring of 2017 and by the time the pandemic hit 3 years later, had logged almost 4,000 miles commuting to downtown seattle—every single one would otherwise have been in a car. Love seeing a major outdoors ma…
Great analysis of the PR strategies at play. Sad smut nails it.
Thanks for the link to the ebike story in Outside! I got an ebike in spring of 2017 and by the time the pandemic hit 3 years later, had logged almost 4,000 miles commuting to downtown seattle—every single one would otherwise have been in a car. Love seeing a major outdoors mag articulating that the use case is REALLY different from recreational biking. In many places, it’s a great solution for getting places without a car—and it really is a joyous way to get around!
Yay for ebikes! I also got mine while I was a commuter in Seattle after many years of riding an "acoustic " bike. It made it possible to ride an 18 mile round trip instead of putting the bike on the bus for the homeward leg that involved so much steep uphill riding after a long day.
Maybe this is a whole other thread but I am really interested in this! We don’t really want to buy another car but there’s times when it would be REALLY great.
I also have a Rad ebike. It’s heavy and kinda ugly, but the thing is a tank—and they’re pretty cost effective. Depending on where you live and the terrain, you can get away with some of the lower end ones; in the Puget Sound area, we have a gazillion hills so I got the City Step Thru and it’s been great. As BikeWalkBarb points out, the ability to whiz thru a hilly commute in bad weather of when tired is fab. I used to travel to Amsterdam annually for a big trade show, and I loved that everyone there bike commutes in “normal” clothes. An ebike made it possible for me to commute 5 miles each way on steep hills while wearing work clothes—and not being a sweaty mess. I use it less now only because I am not commuting, and my 15 yo is borrrowing it a lot!
Great analysis of the PR strategies at play. Sad smut nails it.
Thanks for the link to the ebike story in Outside! I got an ebike in spring of 2017 and by the time the pandemic hit 3 years later, had logged almost 4,000 miles commuting to downtown seattle—every single one would otherwise have been in a car. Love seeing a major outdoors mag articulating that the use case is REALLY different from recreational biking. In many places, it’s a great solution for getting places without a car—and it really is a joyous way to get around!
Yay for ebikes! I also got mine while I was a commuter in Seattle after many years of riding an "acoustic " bike. It made it possible to ride an 18 mile round trip instead of putting the bike on the bus for the homeward leg that involved so much steep uphill riding after a long day.
Maybe this is a whole other thread but I am really interested in this! We don’t really want to buy another car but there’s times when it would be REALLY great.
I also have a Rad ebike. It’s heavy and kinda ugly, but the thing is a tank—and they’re pretty cost effective. Depending on where you live and the terrain, you can get away with some of the lower end ones; in the Puget Sound area, we have a gazillion hills so I got the City Step Thru and it’s been great. As BikeWalkBarb points out, the ability to whiz thru a hilly commute in bad weather of when tired is fab. I used to travel to Amsterdam annually for a big trade show, and I loved that everyone there bike commutes in “normal” clothes. An ebike made it possible for me to commute 5 miles each way on steep hills while wearing work clothes—and not being a sweaty mess. I use it less now only because I am not commuting, and my 15 yo is borrrowing it a lot!