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I was wondering about this too - but does this actually allow them to essentially split their roles / target audiences a bit more than if Brooklyn was still with Brooks and (presumably / theoretically) headed towards marriage - so while Bailey's off doing wedding sponcon targeted towards their older followers, Brooklyn's off dating relat…
I was wondering about this too - but does this actually allow them to essentially split their roles / target audiences a bit more than if Brooklyn was still with Brooks and (presumably / theoretically) headed towards marriage - so while Bailey's off doing wedding sponcon targeted towards their older followers, Brooklyn's off dating related content which might be more relatable to their younger fans / those of their fans still dating? It seems like a more versatile approach to take at least. I am interested to see how this pans out in terms of their "Brooklyn and Bailey" brand though!