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Wedding-day gift watch for Asa and bridesmaid jewelry gifts are obvious options that fit with the demo of their followers, but are slightly aspirational. The microtargeting in digital is literally the only way it "drives value" but also few brands budget appropriately for the volume of content required so influencers are necessary

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See, that's why you get them in the door for something small and to sign up for credit before that day. Give them a few small and easy things to say "yes" to and before long - with retargeting and direct marketing - you've created a permission structure to $2,500 of presents on the store credit that you already have. Coordinate your platforms with your influencers for decent cross-promotion (in addition to the sponcon posts), and I think you could really move the needle here.

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