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Honestly, I don't know who the target audience really is, beyond the one you've identified—I would guess they're trying to, seeing as they do wear crop tops/fashionable apparel that 21 year olds would wear, and have really nailed the combo of girl next door/beachy waves/effortlessness/skinniness that white female culture seems to prize, …
Honestly, I don't know who the target audience really is, beyond the one you've identified—I would guess they're trying to, seeing as they do wear crop tops/fashionable apparel that 21 year olds would wear, and have really nailed the combo of girl next door/beachy waves/effortlessness/skinniness that white female culture seems to prize, especially in college. So they definitely have the look, and I think fascination is really the right word, because that's what they inspire in me (as I can't relate to a lot of what I'm seeing on their instagram, even though I'm the same age as they are and also a white woman). I think the appeal for women my age could be a specter of relatability, but it's really deeply buried below the way purity culture vibes are much more their thing.
I also think about it in terms of, what is appealing about them to younger women/girls, beyond their conventional attractiveness and fake cheeriness? They're vaguely aspirational for younger girls, perhaps? But what they aspire to is also elusive and complicated by their own ages, partnerships, and clear premium on getting married asap. That's what's so weird about all of this, is that they absolutely look 16 but are definitely not 16 in terms of marriage/outfits/general influencer shrewdness. Which is why it was so freaky for me to see the image and think "is that a 10 year old getting married??" It was the dress and headband that did it for me.
That's it exactly! They look like two children having a pretend backyard wedding.