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Anne Helen Petersen: "higher ed’s marketing of itself as a lifestyle. (Every lifestyle needs ambassadors — it’s just that some, like NCAA athletes and the people of color recruited to be on the cover of the school magazine, don’t receive monetary compensation, and others, like Brooklyn and Bailey, get “paid partnerships.”)
Wow. I've se…
Anne Helen Petersen: "higher ed’s marketing of itself as a lifestyle. (Every lifestyle needs ambassadors — it’s just that some, like NCAA athletes and the people of color recruited to be on the cover of the school magazine, don’t receive monetary compensation, and others, like Brooklyn and Bailey, get “paid partnerships.”)
Wow. I've seen that transition to higher-ed marketing by the U in my town.,as well as its ad-like display of images of non-paid students OC.