Emily on Culture Study

[Emily]

Splitting up the account reminds me of the Sticklers, the TikTok family who got pregnant after 3 months of dating, so they got married (and she got baptized), who now split up and SHE got to keep the TikTok/IG. The name was changed to KatStickler instead of TheSticklers.

Blogging is a weird thing. Seeing who has lasted/stuck around is interesting. Sarah Vickers has the upper hand in a way that Atlantic-Pacific or Julia Berolzheimer do because they do not really share much about their personal lives. It's all about us looking into their perfectly photographed lives and building envy. While the bloggers who get deeply personal seem to burn out more. I have a very limited scope of who I follow (and still follow!) but that's been an observation of mine.

[Lynn]

My favorite blog is not only still around, it still updates regularly! Long live www.Frockflicks.com!! Also, see www.laineygossip.com and www.gofugyourself.com. I wonder how much of the longevity can be attributed to the fact that most of these are two or three friends or a whole crew in Lainey's case?

[Bentia]

Lainey and Go Fug Yourself are not lifestyle or "personal" blogs, they are focused on celebrity red carpet style and, in Lainey's case, gossip and how gossip reflects society at large. It's more difficult to maintain a lifestyle/family blog because life can get stagnant and there is a line that you have to decide early on over how much you are willing to share and if you want pull that line in later in your blog life, your readership often turns on you. If you are constantly projecting a patina of perfection when that perfection is marred, you are often pilloried for "lying" or concealing the less savory portions of your life. I can see how people can get burned out on that and give up on it entirely.