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I think this is largely why people are such enthusiastic supporters of Trader Joe's, Aldi, or Costco-they eliminate the choice overwhelm. I often think about how nice it is to have three choices of mustard versus 33 choices, and even if it's not perfect, it's FINE.

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Someone introduce the concept of "sufficer" (e.g. is it good enough) vs "maximizer" to me while I was wedding planning. So many things only need to be good enough!!

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As my mentor used to say, the perfect is the enemy of the good

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Everytime I grocery shop I say, why are there so many kinds of BREAD?

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ItтАЩs cereal for me.

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