This is the weekend edition of Culture Study — the newsletter from Anne Helen Petersen, which you can read about here. If you like it and want more like it in your inbox, consider subscribing. This piece is an experiment. I’ve been wanting to write a long feature on the various components of Peloton for more than a year — and have repeatedly found myself intimidated by the scope. Like a lot of deceptively complicated media texts, it deserves a book. But a book of Peloton analysis is not happening. This newsletter-bound serialized analysis is.