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Excellent piece as always. One question I'm left with re: the twinfluencers (and all of the people who grow up in the spotlight) - how do they adapt as adults?
You highlighted the well-worn path to the domestic influencer, which seems like the obvious next step for Bailey, but how does Brooklyn fit in? They both can do "being in a weddin…
Excellent piece as always. One question I'm left with re: the twinfluencers (and all of the people who grow up in the spotlight) - how do they adapt as adults?
You highlighted the well-worn path to the domestic influencer, which seems like the obvious next step for Bailey, but how does Brooklyn fit in? They both can do "being in a wedding" content in the coming months, but after that? Where does Brooklyn go when Bailey holds up that ideological next step of "house and husband"? What happens to their brand as Brooklyn and Bailey? Really interested to see what comes next.
As someone who has been following the Duggar Family (19 Kids and Counting) for years, there is a Duggar Family account and all of the older kids (and some of their spouses) have accounts. It's weird to think about but I've watched these people from the time they were kids - through their courtships and marriages - to them now having kids who are themselves growing up! I particularly follow Jill and her husband Dereck, who have somewhat broken away - they have become more mainstream evangelicals that have only 2 kids that they are sending to public schools!
The Duggars are a whole other ballgame... and absolutely fascinating in themselves.
I was wondering about this too - but does this actually allow them to essentially split their roles / target audiences a bit more than if Brooklyn was still with Brooks and (presumably / theoretically) headed towards marriage - so while Bailey's off doing wedding sponcon targeted towards their older followers, Brooklyn's off dating related content which might be more relatable to their younger fans / those of their fans still dating? It seems like a more versatile approach to take at least. I am interested to see how this pans out in terms of their "Brooklyn and Bailey" brand though!
Someone asked about this on one of their recent posts and I guess in a previous video B&B said after one of them gets married they'll probably start their own separate Insta accounts. It'll be interesting to see what happens!
Yes, I am so confused by what is next for them....do they split identities? Swap days? Also what happened with that other influencer who got engaged in high school? The modest dress one whose name escapes me?