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Melissa Reynolds's avatar

I’m grew up in Alabama, went to the same private school as Jared, attended UA in the early 2000s (and then again for grad school in the early 2010s), and am married a guy who was actually president of one of those “Old Row” fraternities. Which is all to say, I know the world this series has described, inside and out. Anne Helen, you have done a masterful job of illuminating this deeply weird system of power and influence for outsiders. You got everything right. All of it.

Alabama has a pretty terrible public education system, on purpose. When you attend one of the handful of private schools in the state, or one of the handful of small public school districts founded post-Brown v Board to cater to white suburbs, you’re part of an extremely closed social system. I genuinely didn’t know anyone who went to public school when I was growing up (much to my shame and dismay now). There was a while there when I thought that the increase in out-of-state students at the University of Alabama would begin to crack this closed social system. I figured that more students from California and Wisconsin and Michigan (as has been the case since the 2010s and the Saban era) would begin to break the hold these people have on everything in Alabama. But I underestimated just how powerful the image of Greek life at Alabama is outside of the state. It’s part of the reason that I think RushTok is so insidious, because it’s turning what is in fact, a deeply cynical system of power and oppression into what appears to be a silly, frothy, ridiculous performance of white, elite femininity.

I now believe that RushTok exists as a solution to the problem of outsiders threatening to infiltrate what has always been an Old Boys club. It allows people from outside to think they belong without actually threatening the real base of power. Out-of-state girls who post RushTok videos aren’t going to get into any “Old Row” sororities, and if you’re in the real power circles in Alabama, you know that’s what matters.

It’s difficult to understand why The Machine exists—the ideology is hazy, there isn’t an agenda, etc.—if you don’t understand that power and self-perpetuation is the entire point. Maybe the frat boys affiliated with The Machine couldn’t articulate it in so many words, but they know that their continued dominance in state politics, business, and everything else (FWIW, the threat about preventing Alex from passing the bar feels legit to me), depends on their ability to prevent outsiders from infiltrating their closed society. The point is to reinforce that no one who isn’t “one of us” will get anything they want unless it is at our discretion, even if that something feels innocuous, like pay for campus tour guides or football tickets. The point is to make sure that power goes unchallenged, always.

Gregg Meluski's avatar

Thank you for this whole series. Love the penultimate paragraph stating the weirdness of it out loud.

As a white man, let me say that having no real ideas, style or mode of self expression yet organizing to hold power in case you need it for some hand wavey future reason is some of the whitest shit I’ve seen in a minute. And this is the JD Vance timeline!

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